Tag: Adam Roseman

Ad Age Adds Adam Roseman to 40 Under 40 List

Marketing and advertising journal Ad Age named Los Angeles businessman Adam Roseman to their annual list of 40 Under 40 in recognition of his achievements in the marketing and advertising industry.

Roseman is the CEO and Co-Founder of FansTang, a Western digital entertainment company selling content in China.

“I’m honored to be recognized by Advertising Age amongst all the other established, talented industry leaders,” said Roseman. “I’m extremely proud of what our business has achieved. Our strategy is built around utilizing our extensive data analytics and production capabilities to create positive and localized international content consistent with Chinese culture and appealing to Chinese millennial consumers. In 2016, we will continue to focus on producing and curating high quality digital content, expanding our brand partnerships and further developing our exceptional international team.”

Roseman founded FansTang in 2012. It is wholly owned by its parent company, China Branding Group, which specializes in providing western digital media to meet China’s growing demand for localized international content. With offices in Los Angeles, Beijing and Shanghai, Roseman and his teams have launched into new markets for their Chinese and Western entertainment content collaboration.

FansTang is China’s largest provider of localized international content of live events, social media, and non-studio Hollywood and related video content into the Chinese marketplace.

Porsche Expands in Chinese Market

As reported by Adam Roseman of ARC China, China will soon overtake the United States as the location with the largest Porsche AG market. As Helmut Broeker, CEO of Porsche (China) Motors Ltd. said, “China has been our second-biggest market, with more than half of sales coming from our SUV model, the Cayenne. We expect it to beat the US to be our No 1 market in 2014, with significant sales growth from the coming, smaller SUV model, the Cajun.”

The SUV has surged in popularity in China in the past four years with the fastest sales growth of any class of car. IN 2010, 1.33 million SUVs were sold, according to the China Association of Automobile Manufacturers. This represents a sales growth that is almost four times that of sedans.

The Sinotrust International Information & Consulting (Beijing) Co Ltd. has reported that SUVs show the largest potential for growth in the years ahead.

Porsche established itself in the Chinese market 10 years ago, and they expect to have “100 dealers by the end of 2014” according to Broeker. As Broeker said,

“The strong growth brings a big challenge: We need to provide enough, and high-quality, service to the customers. So the major task for us in the next year will be training our dealers.”

A Porsche Driving Experience Center will soon be opening in China, as well, as only the third country to have such a center after Germany and the UK.