China CITIC Bank Corp Ltd and Baidu Inc have recently announced plans to set up a direct bank to tap into China’s online finance market. This is China’s first partnership between an Internet firm and a lender. Initially, they plan to invest 2 billion yuan ($313.34 million) in cash as registered capital for the venture that they are calling Baixin Bank.
Baixin Bank would join the leagues of many other Chinese companies that are offering financial products through the Internet and mobile devices. The latest collaboration would combine CITIC’s financial products with Baidu’s online traffic data and reach.
In a joint statement recently, CITIC Chairman Chang Zhenming said that Baixin Bank will “better meet the growing needs” for financial services from small businesses. Baidu Chairman and Chief Executive Robin Li called this venture “an entirely new model of ‘Internet + banking.’”