As reported by Adam Roseman of ARC China, China will soon overtake the United States as the location with the largest Porsche AG market. As Helmut Broeker, CEO of Porsche (China) Motors Ltd. said, “China has been our second-biggest market, with more than half of sales coming from our SUV model, the Cayenne. We expect it to beat the US to be our No 1 market in 2014, with significant sales growth from the coming, smaller SUV model, the Cajun.”
The SUV has surged in popularity in China in the past four years with the fastest sales growth of any class of car. IN 2010, 1.33 million SUVs were sold, according to the China Association of Automobile Manufacturers. This represents a sales growth that is almost four times that of sedans.
The Sinotrust International Information & Consulting (Beijing) Co Ltd. has reported that SUVs show the largest potential for growth in the years ahead.
Porsche established itself in the Chinese market 10 years ago, and they expect to have “100 dealers by the end of 2014” according to Broeker. As Broeker said,
“The strong growth brings a big challenge: We need to provide enough, and high-quality, service to the customers. So the major task for us in the next year will be training our dealers.”
A Porsche Driving Experience Center will soon be opening in China, as well, as only the third country to have such a center after Germany and the UK.