eBay is moving back into China, and it’s their first major move since a decade ago. This time, however, eBay seems to be sweeping the Chinese market. Chinese shoppers made $86 billion in online purchases from vendors in different countries.
Now, eBay is having a partnership with the port city of Ningbo. With the new partnership, eBay is hoping to improve their process by training local workers to help the manufacturers to meet deadlines and demands from overseas customers.
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As the Super Bowl was broadcast to millions around the world last night, there was an unusual audience that some might not have expected. That’s the Chinese crowd who were watching the American game on their mobile devices and tablets after a huge push from the social media world. Chinese citizens were able to live stream the event on Sina Weibo and other similar platforms.
Certainly, with China’s 1.4 billion people, U.S. sports leagues and companies have their eye on this population. The NFL is working hard to build enthusiasm for this game about which Chinese people know very little.
Now, about 1.5 million people in China watch live NFL matchups each week on their digital devices according to Richard Young, the managing director for NFL China. Young reports that the NFL fan base has grown 1000% over the last five years.
The Super Bowl broadcast included Chinese graphics and announcers who explained the rules and plays in Chinese. The NFL has even had “boot camps” for Chinese commentators where they have helped them to learn more about football jargon.
Time will tell if the NFL and other sports sources will be able to transfer their love of the game to the Chinese audience.