In a fascinating turn of events, North Korea is taking notes from China and starting to create megamarts like Walmart. Pyongyang will soon have a superstore like Walmart. The new consumer approach in North Korea is part of an official campaign that they launched three years ago to build up their economy – and to change the image of their leader Kim Jong Un.
The Kwangbok area supermarket in downtown Pyongyang is the first of these examples. Consumers there can get everything from Minnie Mouse pajamas to popcorn to frying pans. As shopper Pak So Jong said, "It is very good to come to this shop and buy goods which I like by feeling them and looking over them myself."
The Chinese has been introducing these cheap goods to a small niche market in Northern Korea in the country’s border regions. Time will tell if it will take off, and if this will be a brilliant economic move for China.
Trade between China and North Korea has been booming for the last few years. In 2010, North Korea did $3.5 billion in trade with China, which was a 30% increase from the year before. That figure increased to $5.1 billion in the first 11 months of 2011, a 70% increase from 2010.